Google wants to show searchers businesses they can trust. The same signals also convince visitors to call you. Here are the ones that matter most.
Real reviews, everywhere
Reviews on Google and industry platforms show experience and reliability. Respond to every review, good or bad.
Clear credentials
Licences, certifications, insurance and years in business belong on your website, not just your van.
Show your work
Before-and-after photos, project write-ups and case examples demonstrate experience better than any claim.
Consistent business details
Your name, address and phone number should match across your site, Google profile and directories.
- Add a reviews section to key service pages.
- Create a short page for each certification or accreditation.
- Publish one project write-up a month.
Want this done for your website?
Get a free audit and a practical plan from the UpRank team.