After hundreds of campaigns, a pattern is clear: a few types of links move rankings far more than others.
Relevant editorial links
Mentions inside real articles on sites in your industry carry the most weight. Relevance beats raw domain metrics.
Links to the right pages
Pointing links at service and category pages, not just the homepage, often produces faster ranking gains for the keywords that matter.
Local and regional links
For local businesses, links from local news, associations and partners reinforce location relevance.
Steady pace
A consistent flow of good links looks natural and builds lasting authority. Big bursts followed by nothing rarely help.
Choose links you'd be happy for a customer to see. Those are usually the ones Google rewards.
Want this done for your website?
Get a free audit and a practical plan from the UpRank team.